Hootsuite’s tagline is: “The global leader in social media management.” Your logo and tagline will serve as the first impression most LinkedIn users will have of you, so spend the time necessary to write a good tagline. Showcase Pages appear on the main Company Page, as you can see here with Hootsuite’s COVID-19 Resources page listed under “Affiliated pages.”Īfter you select the Page type, start filling in your details. They’re all self-explanatory except for “Showcase pages.” These are for companies who want to separate out divisions in their business to each have their own sub-page, but still link them back to the main corporate Page. Scroll to the bottom of the menu that pops up and pick Create a Company Page.Ĭhoose the right type of Page from the four available options: After you’ve logged in, click on the Work icon at the top right of your browser. I’d recommend signing up with your work email address. This will also be the administrator of your Company Page (although you can add additional Page managers later). To access LinkedIn, you first need to create an individual account. How to use LinkedIn for businessįollow the steps below to set up, grow, and promote a LinkedIn company page and reach strategic goals on the platform. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.
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